Rochingham Press Releases & News
TRADE ANNOUNCEMENT:
NURSERY TODAY/NURSERY INDUSTRY FEBRUARY 08
NEWS ITEM
MY FIRST LITTLE BED FROM SILENTNIGHT
BROUGHT TO YOU BY ROCHINGHAM
The leading baby and child mattress manufacturer, Rochingham
is delighted to announce an exciting partnership with the UK's number
one bed brand to launch an exclusive collection of Silentnight branded
natural cot mattresses. Launching at the Harrogate Fair in March,
Rochingham will be unveiling the collection under the brand name
'My First Little Bed, From Silentnight Beds'.
With over 60 years bed-making experience, Silentnight
are firmly established as a Superbrand offering a wide range of
modern and traditional beds and mattresses.
This new collection combines the expertise of both
Rochingham and Silentnight and has been developed with both baby
and parent in mind. Featuring a soothing natural story across each
mattress the collection will leave babies cosy and snug, and parents
safe in the knowledge that their child is safe and supported on
a mattress from the UK's best loved bed brand.
An all-new marketing support package is being developed
alongside the products to create a compelling story for both retailers
and consumers. It will include a fun new logo incorporating Silentnight's
brand icons hippo & duck in a new, never seen before way and
a strap line that summarises the range perfectly, 'Sleeping soundly,
naturally'.
With the introduction of this new range, Rochingham
continue to ensure that only the best, safest and most innovative
products on the market are available for parents.
-Ends-
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